Seattle Opera announced today that its patrons will now be able to order tickets directly from their iPhones at http://mobile.seattleopera.org. In addition, Seattle Opera recently launched new Select-Your-Own-Seat capabilities for online ticket purchasers.
Ticket-buyers using an iPhone will be able to go to http://mobile.seattleopera.org and view a specially-designed user interface that will allow them to search by production or by what’s currently on stage, or just call the box office directly. The new ExpressTix Mobile service will allow ticket-buyers to purchase the best available seat or select a seat in a particular section of the theater. Although the service is currently available exclusively for iPhone users, in the future it will also be possible to purchase Seattle Opera tickets from other types of “smartphones.”
In addition, the completely re-designed website www.seattleopera.org is up and running, and offers “select-your-own seat” capabilities. By using Flash 8.0, web users will be able to view the seat maps for any given performance and select the exact seats that are available, similar to the select-your-seat process offered by airlines. Web users may also click on a photo icon to see a view of the stage from various areas of the theater, so that they can have a preview of the view from the seats they are purchasing.